harrieyoo

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	<title>harrieyoo</title>
	<link>https://harrieyoo.com</link>
	<description>harrieyoo</description>
	<pubDate>Wed, 22 Mar 2023 13:56:09 +0000</pubDate>
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		<title>HARRIE YOO</title>
				
		<link>https://harrieyoo.com/HARRIE-YOO</link>

		<pubDate>Thu, 11 Mar 2021 08:59:15 +0000</pubDate>

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		<title>WORK</title>
				
		<link>https://harrieyoo.com/WORK-1</link>

		<pubDate>Fri, 19 Mar 2021 07:04:15 +0000</pubDate>

		<dc:creator>harrieyoo</dc:creator>

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&#60;img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/708cb1d25f71fdb2b5fb3dbd587099891f160e6535fe349bc5cb2d2f4b17f415/29CM_Thumnail_myhome.gif" data-mid="102549019" border="0"  src="https://freight.cargo.site/w/1000/i/708cb1d25f71fdb2b5fb3dbd587099891f160e6535fe349bc5cb2d2f4b17f415/29CM_Thumnail_myhome.gif" /&#62;
&#60;img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/057f8ebc78853addc342b0c525f113f29f507a73b2a2c287cf00cafe65d1f1e6/cakeforyou_Thumbnail_myhome.png" data-mid="102549022" border="0"  src="https://freight.cargo.site/w/1000/i/057f8ebc78853addc342b0c525f113f29f507a73b2a2c287cf00cafe65d1f1e6/cakeforyou_Thumbnail_myhome.png" /&#62;
&#60;img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/1a312a5968c002998982411ccd33403caeee59ecf7873fd9d905bcc930067d9e/Matchpointplay_Thumbnail.gif" data-mid="102549023" border="0"  src="https://freight.cargo.site/w/1000/i/1a312a5968c002998982411ccd33403caeee59ecf7873fd9d905bcc930067d9e/Matchpointplay_Thumbnail.gif" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>INFO</title>
				
		<link>https://harrieyoo.com/INFO</link>

		<pubDate>Fri, 13 Nov 2020 13:30:26 +0000</pubDate>

		<dc:creator>harrieyoo</dc:creator>

		<guid isPermaLink="true">https://harrieyoo.com/INFO</guid>

		<description>
	
	
 &#38;nbsp; &#38;nbsp; Harrie(Hyeri) Yoo is a London-based multidisciplinary art director &#38;amp; moving image maker from Seoul, Korea. She is specialised in brand identity design and digital video work.
&#38;nbsp; &#38;nbsp; She focuses on developing extraordinary visual language by fusing reality and fantasy, art and technology, and conflicting fixed ideas. Likewise, her work crosses various creative fields including graphics, 3D animation, film, and photography.&#38;nbsp;


She aims to present a vision that expands on existing perspectives through art&#38;amp;design.
&#38;nbsp; &#38;nbsp; Harrie has been working with clients and collaborators in various fields including music, fashion, lifestyle, and online platform.&#38;nbsp;


	For business inquiries, collaborations or questions please get in touch.

︎&#38;nbsp; &#38;nbsp; 
contact.harrieyoo@gmail.com
︎︎︎︎


EXPERIENCEApr 2023—Present
Mid-weight 3D motion graphic designer 
at Pentagram (London, UK)
2020—2022Freelance Art director, Brand designer, 3D&#38;amp;Motion graphic designer
Jan 2016 — Jun 2019Senoir Brand Designerat PlusX (Seoul, KR)


EDUCATION
2021—2022MA Deisgn for Art Direction. UAL: London College of Communication.

2010—2016BA Visual Communication Design. Dankook Univ.

	PRESS
2018Monthly Magazine DESIGN October 2018 
&#38;lt;101 Designers&#38;gt;

2016CA Books March 2016
	AWARDS

2020
iF Design Award 2020Brand Identity WINNER—ETIQA


IDEA Award 2020Brand Identity Finalist—ETIQA


German Design Award 2020WINNER—ANORMAL


German Design Award 2020Winner—ETIQA 


2019iF Design Award 2019Brand Identity WINNER—ANORMAL

IDEA Award 2019Brand Identity FINALIST—ANORMAL
IDEA Award 2019Brand Identity FINALIST—BTS


2018&#38;nbsp;iF Design Award 2018Brand Identity WINNER—BTS

German Design Award 2018SPECIAL MENTION—BTS
A Design Award 2018Brand Identity IRON—BTS
German Design Award 2018WINNER—29CM

it Award 2018WINNER—29CM


2017IDEA Design Award 2017Brand Identity TOP WINNER—29CM


iF Design Award 2017
Brand Identity WINNER—DOOTA
iF Design Award 2017Brand Identity WINNER—29CM

2016Korea Design Award 2016GOLD PRIZE—DOOTA

Korea Design Award 2016WINNER—29CM

	
</description>
		
	</item>
		
		
	<item>
		<title>Kakao_speech bubbles</title>
				
		<link>https://harrieyoo.com/Kakao_speech-bubbles</link>

		<pubDate>Wed, 22 Mar 2023 13:56:09 +0000</pubDate>

		<dc:creator>harrieyoo</dc:creator>

		<guid isPermaLink="true">https://harrieyoo.com/Kakao_speech-bubbles</guid>

		<description>


	︎ &#38;nbsp; Speech bubbles for Kakao Corp.
	3D MODELING &#38;amp; ANIMATION ︎︎︎ HARRIE YOO

</description>
		
	</item>
		
		
	<item>
		<title>emerginghueman</title>
				
		<link>https://harrieyoo.com/emerginghueman</link>

		<pubDate>Fri, 17 Feb 2023 12:32:05 +0000</pubDate>

		<dc:creator>harrieyoo</dc:creator>

		<guid isPermaLink="true">https://harrieyoo.com/emerginghueman</guid>

		<description>

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/363392fe4109d71981c1df16c56f859c9398f64297c64b194699b6bc02710532/EH_myweb_1920x1080.png" data-mid="168908617" border="0"  src="https://freight.cargo.site/w/1000/i/363392fe4109d71981c1df16c56f859c9398f64297c64b194699b6bc02710532/EH_myweb_1920x1080.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f81d234bb70aba2123594c3f51d9195c6b3bf461458add76a3f86af7d3c92b73/Artboard-17.png" data-mid="168908781" border="0"  src="https://freight.cargo.site/w/1000/i/f81d234bb70aba2123594c3f51d9195c6b3bf461458add76a3f86af7d3c92b73/Artboard-17.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/124be0cadf7f6b655cb4838943ef6f95005e012d423cdde5a5537ea83298c259/Artboard-25.png" data-mid="169116834" border="0"  src="https://freight.cargo.site/w/1000/i/124be0cadf7f6b655cb4838943ef6f95005e012d423cdde5a5537ea83298c259/Artboard-25.png" /&#62;
	
	
	&#38;nbsp; &#38;nbsp; Humans and non-humans, women and men, good and evil, black and white... 
&#38;nbsp; &#38;nbsp; Under dualism, our identities are named, classified, and defined in a dichotomous way, and the discrimination and hierarchy formed from this have reduced the potential of individuals.
 
	
‘What do identity, gender, and race mean in the realm of freedom to create a new reality between physical and digital?’
&#38;nbsp; &#38;nbsp; ‘How can the fusion of the digital and physical body blur the dichotomy of identity and expand imagination?’


	&#38;nbsp; &#38;nbsp; e-MERGING HUeMAN questions the conventional dichotomy notions that classify identity through the juxtaposition and fusion of the physical self and the digital avatar. The merging of the physical self with digital technology has the liberating potential to expand the way we express and perceive ourselves. The ambiguity created through this convergence can be an opportunity to expand and recategorize existing thinking based on dualism. This is an attempt to break down the boundaries of traditional concepts and expand awareness and imagination of the self.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/793c4f6d83e44e340c1402cc476906803a1c25feab42fb36dc298bf038c01d6f/Artboard-57.png" data-mid="169353297" border="0"  src="https://freight.cargo.site/w/1000/i/793c4f6d83e44e340c1402cc476906803a1c25feab42fb36dc298bf038c01d6f/Artboard-57.png" /&#62;


&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/81051f05c335e175eade6f662f70698e132b9eef750b1b56888d04471d74bc78/hueman.gif" data-mid="169356393" border="0"  src="https://freight.cargo.site/w/1000/i/81051f05c335e175eade6f662f70698e132b9eef750b1b56888d04471d74bc78/hueman.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2aeada1c1578e2cb4ba1b400a9d467f98a91188116e8590f76fa9d50572035aa/Artboard-49.png" data-mid="168909078" border="0"  src="https://freight.cargo.site/w/1000/i/2aeada1c1578e2cb4ba1b400a9d467f98a91188116e8590f76fa9d50572035aa/Artboard-49.png" /&#62;


HEADPIECES for HUeMAN
   

	&#38;nbsp; &#38;nbsp; Accessory plays a major role in expressing identity and individuality. Digital accessories are maximizing awareness of how to express individuality, and in the near future, we will be wearing creative accessories even in the physical world.


	 &#38;nbsp; &#38;nbsp; Headpiece design is based on the shape of a physical nature that changes its shape and color depending on the circumstance. Humans and nature are not separate, neither are the physical world nor the digital world. Since humans are beings who can change their appearance depending on the era and technology, as the physical world merges with the digital world, the ways of expressing ourselves will expand even more.


1 Nudibranchs evolved to take on thousands of shapes and colors depending on the environment
2 Deer's decorative antlers evolved into exaggerated forms for competition and mating 
3 Flowing forms of water
These were created digitally and 3D printed.

&#60;img width="1262" height="1510" width_o="1262" height_o="1510" data-src="https://freight.cargo.site/t/original/i/66acb2469406da6f234bdd5551c48fccb4ee25ba5a8db177c8ba3b929dc43a70/Screenshot-2023-02-20-at-22.18.30.png" data-mid="169100977" border="0"  src="https://freight.cargo.site/w/1000/i/66acb2469406da6f234bdd5551c48fccb4ee25ba5a8db177c8ba3b929dc43a70/Screenshot-2023-02-20-at-22.18.30.png" /&#62;
&#60;img width="1686" height="2175" width_o="1686" height_o="2175" data-src="https://freight.cargo.site/t/original/i/8ff92d8e559c3ab32bc706ecb30c6003f537e903f35f8daa4ec72721f058a376/E37A9391-1.png" data-mid="169099840" border="0"  src="https://freight.cargo.site/w/1000/i/8ff92d8e559c3ab32bc706ecb30c6003f537e903f35f8daa4ec72721f058a376/E37A9391-1.png" /&#62;
&#60;img width="1500" height="2118" width_o="1500" height_o="2118" data-src="https://freight.cargo.site/t/original/i/442955f2ebf71a3f3e2f4f8564a58430f696e12e1af775430ff376f609f5a460/DSC04501-1.png" data-mid="169301427" border="0"  src="https://freight.cargo.site/w/1000/i/442955f2ebf71a3f3e2f4f8564a58430f696e12e1af775430ff376f609f5a460/DSC04501-1.png" /&#62;

	
&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3bdad43f05385fb9e4a2d91e41d0fbfbc7366d8a75b6bca90aa4c22960c53801/poster-writing.png" data-mid="169342544" border="0"  src="https://freight.cargo.site/w/1000/i/3bdad43f05385fb9e4a2d91e41d0fbfbc7366d8a75b6bca90aa4c22960c53801/poster-writing.png" /&#62;
&#60;img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/1d15e8dd66c35f3831226efc1dec453b43b6adafef6035c0fb4be9f720525159/FCEFA923-9843-46AA-8801-CC97D2B9699B.JPG" data-mid="169301736" border="0"  src="https://freight.cargo.site/w/1000/i/1d15e8dd66c35f3831226efc1dec453b43b6adafef6035c0fb4be9f720525159/FCEFA923-9843-46AA-8801-CC97D2B9699B.JPG" /&#62;


&#60;img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a642b115b1e704b5c63bf3ca1a18c08c0857fd48b12d83da5ea169ed8e3ffbb5/CC22FA24-09E2-499E-AFC7-1C38FE0889D1.JPG" data-mid="169301735" border="0"  src="https://freight.cargo.site/w/1000/i/a642b115b1e704b5c63bf3ca1a18c08c0857fd48b12d83da5ea169ed8e3ffbb5/CC22FA24-09E2-499E-AFC7-1C38FE0889D1.JPG" /&#62;
&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3d8a14b37f7d0a4b6dade7be48ee61e5bb7c2370242b5a2a854ec2b712b95c8d/DSC05824-1.png" data-mid="168919551" border="0"  src="https://freight.cargo.site/w/1000/i/3d8a14b37f7d0a4b6dade7be48ee61e5bb7c2370242b5a2a854ec2b712b95c8d/DSC05824-1.png" /&#62;
&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4f110250a1adebf2ba59c2d72daec02b6c8b6500d2cd8a230464ff68a1d33fa3/DSC05766-1.png" data-mid="168919561" border="0"  src="https://freight.cargo.site/w/1000/i/4f110250a1adebf2ba59c2d72daec02b6c8b6500d2cd8a230464ff68a1d33fa3/DSC05766-1.png" /&#62;

	
&#60;img width="1440" height="1799" width_o="1440" height_o="1799" data-src="https://freight.cargo.site/t/original/i/75d40cbc8557b0aab03ff7348d50ad1aa27320f4cd2d299e02ef1bc4e9d1c5de/6CF083EE-D1B8-4277-B3C7-760D45B9AC13.jpg" data-mid="169301733" border="0"  src="https://freight.cargo.site/w/1000/i/75d40cbc8557b0aab03ff7348d50ad1aa27320f4cd2d299e02ef1bc4e9d1c5de/6CF083EE-D1B8-4277-B3C7-760D45B9AC13.jpg" /&#62;


	Sleeping Hermaphroditus. (1620). Gian Lorenzo Bernini. Louvre, Paris


PROCESS


&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/e40bdbce8c5db25d5e55f028827ed8c6fa46a6636087da5b6705860096b26390/IMG_3257.JPG" data-mid="168919824" border="0"  src="https://freight.cargo.site/w/1000/i/e40bdbce8c5db25d5e55f028827ed8c6fa46a6636087da5b6705860096b26390/IMG_3257.JPG" /&#62;
&#60;img width="1034" height="1854" width_o="1034" height_o="1854" data-src="https://freight.cargo.site/t/original/i/1b1319f09a2258f867b4418cea6aa06869dc72b02fea2b571b464fbcf8032f3e/Screenshot-2022-11-26-at-03.00.42.png" data-mid="168920030" border="0"  src="https://freight.cargo.site/w/1000/i/1b1319f09a2258f867b4418cea6aa06869dc72b02fea2b571b464fbcf8032f3e/Screenshot-2022-11-26-at-03.00.42.png" /&#62;
&#60;img width="1458" height="1948" width_o="1458" height_o="1948" data-src="https://freight.cargo.site/t/original/i/e2a4fe90202360d167d96500fbadd475b414605750a721cc6afcfa5cc18971dc/Screenshot-2023-02-19-at-06.09.07.png" data-mid="168920134" border="0"  src="https://freight.cargo.site/w/1000/i/e2a4fe90202360d167d96500fbadd475b414605750a721cc6afcfa5cc18971dc/Screenshot-2023-02-19-at-06.09.07.png" /&#62;
&#60;img width="1456" height="1952" width_o="1456" height_o="1952" data-src="https://freight.cargo.site/t/original/i/9f02ec30ab95d0960422b9508c099973d8a2c593d107df5addbf9ce467afe7c9/Screenshot-2023-02-19-at-06.09.18.png" data-mid="168920139" border="0"  src="https://freight.cargo.site/w/1000/i/9f02ec30ab95d0960422b9508c099973d8a2c593d107df5addbf9ce467afe7c9/Screenshot-2023-02-19-at-06.09.18.png" /&#62;
&#60;img width="1452" height="1942" width_o="1452" height_o="1942" data-src="https://freight.cargo.site/t/original/i/c9e0c5c02e3becdb4f7c800d3ff5cf05ca92fa02d5ff655e430ad2a428e27af3/Screenshot-2023-02-19-at-06.08.50.png" data-mid="168920129" border="0"  src="https://freight.cargo.site/w/1000/i/c9e0c5c02e3becdb4f7c800d3ff5cf05ca92fa02d5ff655e430ad2a428e27af3/Screenshot-2023-02-19-at-06.08.50.png" /&#62;
&#60;img width="1956" height="1226" width_o="1956" height_o="1226" data-src="https://freight.cargo.site/t/original/i/c40c90dfa70dfad13ea98a27fce9dc91f2f6fd51db3658057e96a0281f6b8b5b/Screenshot-2023-02-19-at-06.02.00.png" data-mid="168919964" border="0"  src="https://freight.cargo.site/w/1000/i/c40c90dfa70dfad13ea98a27fce9dc91f2f6fd51db3658057e96a0281f6b8b5b/Screenshot-2023-02-19-at-06.02.00.png" /&#62;
&#60;img width="2662" height="1490" width_o="2662" height_o="1490" data-src="https://freight.cargo.site/t/original/i/850c011fd3eaaa11484cdd0a6fb50abb4f3b89558bb491347061fa19c27d70a8/Screenshot-2023-02-17-at-11.32.41.png" data-mid="168919467" border="0"  src="https://freight.cargo.site/w/1000/i/850c011fd3eaaa11484cdd0a6fb50abb4f3b89558bb491347061fa19c27d70a8/Screenshot-2023-02-17-at-11.32.41.png" /&#62;


&#60;img width="1748" height="1240" width_o="1748" height_o="1240" data-src="https://freight.cargo.site/t/original/i/c589628ea9f630b25d112342e5c30952f5050d863269532bf1bdd8999bae4997/postcard.png" data-mid="168920594" border="0"  src="https://freight.cargo.site/w/1000/i/c589628ea9f630b25d112342e5c30952f5050d863269532bf1bdd8999bae4997/postcard.png" /&#62;


	︎ &#38;nbsp; DIGITAL ART, ART DIRECTION, FILM MAKING, 3D

	ART &#38;amp; FILM DIRECTOR, EDITING, 3D ︎︎︎ HARRIE YOO MODEL ︎︎︎ KONSTANTINOS TSAGKARIS, SANDRA MITREA, JEROME NICHOLSON
Special thanks to SENA HYOSUN PARK, JAYOON LEE 

</description>
		
	</item>
		
		
	<item>
		<title>TYSON_Cherry</title>
				
		<link>https://harrieyoo.com/TYSON_Cherry</link>

		<pubDate>Fri, 17 Feb 2023 12:31:18 +0000</pubDate>

		<dc:creator>harrieyoo</dc:creator>

		<guid isPermaLink="true">https://harrieyoo.com/TYSON_Cherry</guid>

		<description>
&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/605812b5cd29b875e7635df0d206919f320854830107619770dcf37c30b0a633/Artboard-1.png" data-mid="168921708" border="0"  src="https://freight.cargo.site/w/1000/i/605812b5cd29b875e7635df0d206919f320854830107619770dcf37c30b0a633/Artboard-1.png" /&#62;


	&#60;img width="915" height="1280" width_o="915" height_o="1280" data-src="https://freight.cargo.site/t/original/i/fc09b62cd788bf1e017e6be663b1752c7f6ccf624126aacc126abe3271b9801f/Artboard-2.png" data-mid="168921857" border="0"  src="https://freight.cargo.site/w/915/i/fc09b62cd788bf1e017e6be663b1752c7f6ccf624126aacc126abe3271b9801f/Artboard-2.png" /&#62;


About

 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; TYSON is an emerging musician at LMP (Ladies Music Pub), an organization for women, non-binary, and gender transgender people working in and out of the music industry.
To develop a visual language for TYSON, our team started with her identity and the narrative contained in her new album 'cherry'. TYSON has a dreamy voice and her music is based on 90's music and culture. Like the relationship between her dreams and the real world, she wanted to use social media and online platforms such as the metaverse to promote her music and communicate with her fans between the digital and real world. We have researched and done several ways to appeal to audiences in the digital realm, such as Metaverse or NFTs.
Through this project, we explored what kind of visual expression methods can maximize her identity and the narrative of the new ep 'cherry'.
Our UIUX elements allows the audience to experience her albums and music in a different way through the digital world. This project builds a new surreal world and tells the story in it in a variety of ways through images, stories and films.


Building a concept


&#60;img width="1920" height="1103" width_o="1920" height_o="1103" data-src="https://freight.cargo.site/t/original/i/1943920c2ca7601be997280efdbeb576ebb9d36c3d4183bd1becd023d758fda5/Artboard-4.png" data-mid="168922019" border="0"  src="https://freight.cargo.site/w/1000/i/1943920c2ca7601be997280efdbeb576ebb9d36c3d4183bd1becd023d758fda5/Artboard-4.png" /&#62;
&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7a07b3ec49f8878c78252a4cc809b8c7e889c2912feedd282835fd8bd11b5e33/Artboard-5.png" data-mid="168922042" border="0"  src="https://freight.cargo.site/w/1000/i/7a07b3ec49f8878c78252a4cc809b8c7e889c2912feedd282835fd8bd11b5e33/Artboard-5.png" /&#62;
Visual aesthetic moodboard

&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7402f8ac141d8a150002755665b165f694f98e8038820fa06d4ed5d44dc0c72f/Artboard-6.png" data-mid="168922152" border="0"  src="https://freight.cargo.site/w/1000/i/7402f8ac141d8a150002755665b165f694f98e8038820fa06d4ed5d44dc0c72f/Artboard-6.png" /&#62;
Based on the concept of 'Illusion of Love', we created a mood board about overall visual aesthetics.
This aesthetic of this concept was inspired by the paintings of surrealist painter René Magritte 
and the surrealistic and romantic photography of Man Ray. We borrowed the method of arranging objects in unfamiliar spaces to give them a bizarre feeling of love, like an illusion.

Creative assets


	&#60;img width="784" height="989" width_o="784" height_o="989" data-src="https://freight.cargo.site/t/original/i/550bbf098d6938a3262e9f1e36e3fd96e5f020d9d6371cf9528a4cf0abb25451/assets_heart.png" data-mid="168925929" border="0" data-scale="73" src="https://freight.cargo.site/w/784/i/550bbf098d6938a3262e9f1e36e3fd96e5f020d9d6371cf9528a4cf0abb25451/assets_heart.png" /&#62;
	After completing the concept and story building, we composed a list of outcomes with the types of contents that can maximize the concept 'Illusion of Love’ of this project. Among them, we especially focused on album photography shooting and creating metaverse content.&#60;img width="974" height="713" width_o="974" height_o="713" data-src="https://freight.cargo.site/t/original/i/dc8aada5b5090896dce4510a98ad6408e2507db65894aa27911ffb042cd5b079/assets.png" data-mid="168925844" border="0"  src="https://freight.cargo.site/w/974/i/dc8aada5b5090896dce4510a98ad6408e2507db65894aa27911ffb042cd5b079/assets.png" /&#62;


Visualisation of Surreal world&#60;img width="1737" height="1009" width_o="1737" height_o="1009" data-src="https://freight.cargo.site/t/original/i/7f1f9e7919b08f8742f9400008bc202d50327541be0944deb639f5db44bb9dc1/Artboard-18.png" data-mid="168925110" border="0"  src="https://freight.cargo.site/w/1000/i/7f1f9e7919b08f8742f9400008bc202d50327541be0944deb639f5db44bb9dc1/Artboard-18.png" /&#62;
&#60;img width="1550" height="1156" width_o="1550" height_o="1156" data-src="https://freight.cargo.site/t/original/i/6c1493752148c474d31ae9fd6a401cb2551fb24be0615e93612a42553847c733/Screenshot-2023-02-19-at-07.32.23.png" data-mid="168922303" border="0"  src="https://freight.cargo.site/w/1000/i/6c1493752148c474d31ae9fd6a401cb2551fb24be0615e93612a42553847c733/Screenshot-2023-02-19-at-07.32.23.png" /&#62;
&#60;img width="1484" height="1110" width_o="1484" height_o="1110" data-src="https://freight.cargo.site/t/original/i/333739a360eafcc2dd806cae61f154b83b272558efdcd4d9c170ea76248fa758/Screenshot-2023-02-19-at-07.32.34.png" data-mid="168922304" border="0"  src="https://freight.cargo.site/w/1000/i/333739a360eafcc2dd806cae61f154b83b272558efdcd4d9c170ea76248fa758/Screenshot-2023-02-19-at-07.32.34.png" /&#62;
&#60;img width="1750" height="1314" width_o="1750" height_o="1314" data-src="https://freight.cargo.site/t/original/i/1a1d85cb0b1722cfad2847947d5e26c4333c3b59f360a2937bf418963de2903b/Screenshot-2023-02-19-at-07.31.49.png" data-mid="168922292" border="0"  src="https://freight.cargo.site/w/1000/i/1a1d85cb0b1722cfad2847947d5e26c4333c3b59f360a2937bf418963de2903b/Screenshot-2023-02-19-at-07.31.49.png" /&#62;
&#60;img width="1834" height="1378" width_o="1834" height_o="1378" data-src="https://freight.cargo.site/t/original/i/c8999fc3acea0a302ece935c651eb890b55862a2dd9577a920f46f4b41158449/Screenshot-2023-02-19-at-07.31.35.png" data-mid="168922291" border="0"  src="https://freight.cargo.site/w/1000/i/c8999fc3acea0a302ece935c651eb890b55862a2dd9577a920f46f4b41158449/Screenshot-2023-02-19-at-07.31.35.png" /&#62;

Heart-shaped plant design

&#60;img width="1920" height="1127" width_o="1920" height_o="1127" data-src="https://freight.cargo.site/t/original/i/40bb853c69359947439046cb1e4244f83ca909cd1902a16c90e7c823fa97b7eb/Artboard-19.png" data-mid="168925423" border="0"  src="https://freight.cargo.site/w/1000/i/40bb853c69359947439046cb1e4244f83ca909cd1902a16c90e7c823fa97b7eb/Artboard-19.png" /&#62;


Final Outcome

	
&#60;img width="1077" height="1381" width_o="1077" height_o="1381" data-src="https://freight.cargo.site/t/original/i/8a1beb92fd83d18257439244244a1aa9278023a0de4e4b9e69d0830d45d42da8/H_HeartPetal1-3.png" data-mid="168928367" border="0"  src="https://freight.cargo.site/w/1000/i/8a1beb92fd83d18257439244244a1aa9278023a0de4e4b9e69d0830d45d42da8/H_HeartPetal1-3.png" /&#62;


Logo&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/dc07974bb6ba55ca73a6de353a1489b8959e8d05cf9dcb60d013005bf141a7e1/TYSON_logo-with-cloud_1.png" data-mid="168926371" border="0"  src="https://freight.cargo.site/w/1000/i/dc07974bb6ba55ca73a6de353a1489b8959e8d05cf9dcb60d013005bf141a7e1/TYSON_logo-with-cloud_1.png" /&#62;
&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bb98cb072bd4c1921964fea0baeb59b896d819ae9f66748c2cd638e1a31e158a/TYSON_logo-with-cloud_6.png" data-mid="168926375" border="0"  src="https://freight.cargo.site/w/1000/i/bb98cb072bd4c1921964fea0baeb59b896d819ae9f66748c2cd638e1a31e158a/TYSON_logo-with-cloud_6.png" /&#62;
&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5da8729fe32ab4f58da13444d62c21e9c4f3b739a1d976983c235f6d3245e02d/TYSON_logo-with-cloud_3.png" data-mid="168926372" border="0"  src="https://freight.cargo.site/w/1000/i/5da8729fe32ab4f58da13444d62c21e9c4f3b739a1d976983c235f6d3245e02d/TYSON_logo-with-cloud_3.png" /&#62;
&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a646fc02203a3088aa3cf7deb15c78d6a144ad8e5423390f3237bc29b8f36502/TYSON_logo-with-cloud_5.png" data-mid="168926374" border="0"  src="https://freight.cargo.site/w/1000/i/a646fc02203a3088aa3cf7deb15c78d6a144ad8e5423390f3237bc29b8f36502/TYSON_logo-with-cloud_5.png" /&#62;

	
	Album title ‘cherry’ logo
	Heart-shaped cherry symbol


&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/891900ab472a2c16efedd47167dcaf94336ce827e801218f5a2020d6213a85b3/cherry_gif.gif" data-mid="168926579" border="0"  src="https://freight.cargo.site/w/1000/i/891900ab472a2c16efedd47167dcaf94336ce827e801218f5a2020d6213a85b3/cherry_gif.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/03e463b4c1c153441a5742c122725ee75d71163a53f48b685a144b9e7e134a88/TYSON_cherry-logo_red.png" data-mid="168926664" border="0"  src="https://freight.cargo.site/w/1000/i/03e463b4c1c153441a5742c122725ee75d71163a53f48b685a144b9e7e134a88/TYSON_cherry-logo_red.png" /&#62;

	
&#38;nbsp; &#38;nbsp; The shape of this logo was inspired by the shape of a cherry fruit hanging from a thin stem by rounding the end of the letter.
&#38;nbsp; &#38;nbsp; TYSON wants to convey a sexy and playful feeling through the 'cherry' album. The letters are designed in a free arrangement and fluid form that looks like they were written with cherry syrup.
	&#38;nbsp; &#38;nbsp; Hard chrome texture represents that she will have a strong heart at the end of love. The different shapes of the two leaves mean that the two hearts meet and become one, like love.

Album cover
&#60;img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/71b0efd0ca4ea714a1c4e3d4a6edcf5ddfb1fe06c47ebf2bf04453d8e49fa8f1/TYSON_album-cover_shiny.png" data-mid="168927346" border="0"  src="https://freight.cargo.site/w/1000/i/71b0efd0ca4ea714a1c4e3d4a6edcf5ddfb1fe06c47ebf2bf04453d8e49fa8f1/TYSON_album-cover_shiny.png" /&#62;

&#60;img width="2000" height="1158" width_o="2000" height_o="1158" data-src="https://freight.cargo.site/t/original/i/bf9d21778354dee375389e4719e49c56a30c85f6fb7c131ececeece6d1117e3d/Vinyl-Record-Mockup.png" data-mid="168927347" border="0"  src="https://freight.cargo.site/w/1000/i/bf9d21778354dee375389e4719e49c56a30c85f6fb7c131ececeece6d1117e3d/Vinyl-Record-Mockup.png" /&#62;

Photography
	
	We visualised the entire journey of TYSON's new album '𝐜𝐡𝐞𝐫𝐫𝐲' with the concept of ‘Illusion of love’. Falling in love is like entering a surreal utopia. In love, we repeat the process of rejoicing and being disappointed. And at the end of this journey, we find ourselves stronger than before, and realise that what we need the most is ourselves.
	

“Escapism from everyday life~” (from song ‘1’)

	Scene 01.The start of a love.Entering from Real world to Surreal world (Utopia)
&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/145661a2efd7f07e8719d94e254acb489692c1c6f9664963db6553734ce2cdc6/DSC00532-1_subtitle2.png" data-mid="168928838" border="0"  src="https://freight.cargo.site/w/1000/i/145661a2efd7f07e8719d94e254acb489692c1c6f9664963db6553734ce2cdc6/DSC00532-1_subtitle2.png" /&#62;
	
&#38;nbsp; &#38;nbsp; When we think about ‘love’, we easily imagine a perfect ideal world like a utopia (Surreal world). We dream of ideal love infused by the media. There is strangely beautiful scenery we can never reach, but we can reach there with our hearts when we fall in love.

	
Scene 02.
Falling in sensual, playful lovein the Surreal world (Utopia)

"Falling in sensual, playful love~" (from song ‘2’)
When we ‘fall in love’ for the first time, it feels like walking on the clouds, dancing on the moon with stars.
In a bizarre and surreal digital world, a girl meets her lover and falls in love. Strange flowers and clouds are in full bloom around them, and they are having a dreamy time there.
	

&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c976265b03e61b70bd6476d069cbbaad98f6a171a1acfcd8ab69b7aa44bf42aa/DSC00453-1-1.png" data-mid="168928836" border="0"  src="https://freight.cargo.site/w/1000/i/c976265b03e61b70bd6476d069cbbaad98f6a171a1acfcd8ab69b7aa44bf42aa/DSC00453-1-1.png" /&#62;

&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ea2144d8a81179efa5bb14531f8376e164830b600e5dd3a288515fdd89c392a0/TYSON_Hand.png" data-mid="168934544" border="0"  src="https://freight.cargo.site/w/1000/i/ea2144d8a81179efa5bb14531f8376e164830b600e5dd3a288515fdd89c392a0/TYSON_Hand.png" /&#62;
&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1fe8aac5beb28527d30ab11eac6b7e2a2627f0cb26fb085ab2ce1ae4c3fa8f6b/TYSON_Hands_s.png" data-mid="168928841" border="0"  src="https://freight.cargo.site/w/1000/i/1fe8aac5beb28527d30ab11eac6b7e2a2627f0cb26fb085ab2ce1ae4c3fa8f6b/TYSON_Hands_s.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0ca5522fc7c896e0b447174e9e98569739200703e4ac010bfe42a67ed0a07ad0/TYSON_fantasy-land_shiny.png" data-mid="168920894" border="0"  src="https://freight.cargo.site/w/1000/i/0ca5522fc7c896e0b447174e9e98569739200703e4ac010bfe42a67ed0a07ad0/TYSON_fantasy-land_shiny.png" /&#62;


“Someone who was heartbroken, This song is about a scorned lover turned Diva~” (from song 3 'Nothing’)
	Scene 03.Heartbreakingin the Surreal world (Dystopia)
&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/24157276551a5a2eaf78b4aa6159d26e949454a5a8101c6e32950da58290d347/DSC00421-2.png" data-mid="168928847" border="0"  src="https://freight.cargo.site/w/1000/i/24157276551a5a2eaf78b4aa6159d26e949454a5a8101c6e32950da58290d347/DSC00421-2.png" /&#62;
	

Unfortunately, that feeling doesn't last long. Sometimes it feels like a disaster and it confuses us. The song starts with disappointment and questions if they expect too much from the other.
The girl is hurt in the process of love and looks the countless emotions she has gone through the mirror. The girl is confused by complex emotions. Overflowing complex and sad emotions engulf the girl.
	

	&#60;img width="2652" height="3976" width_o="2652" height_o="3976" data-src="https://freight.cargo.site/t/original/i/7c6a1aae15e5346a6938dc41289e2da09059d705372e2243e8c091f4a6d97fa5/_DSC4118-1.png" data-mid="168935324" border="0"  src="https://freight.cargo.site/w/1000/i/7c6a1aae15e5346a6938dc41289e2da09059d705372e2243e8c091f4a6d97fa5/_DSC4118-1.png" /&#62;
	&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9a8822145cb282fa1306da3582fcfc7dad7f487bc7f13c2cc70079cad55d187c/DSC00312-1.png" data-mid="168934833" border="0"  src="https://freight.cargo.site/w/1000/i/9a8822145cb282fa1306da3582fcfc7dad7f487bc7f13c2cc70079cad55d187c/DSC00312-1.png" /&#62;
	&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/230952d15b707646da7b9f2237c91f9d1679483ed0353e5f3e36a3625f8b35e0/DSC00317-1.png" data-mid="168934875" border="0"  src="https://freight.cargo.site/w/1000/i/230952d15b707646da7b9f2237c91f9d1679483ed0353e5f3e36a3625f8b35e0/DSC00317-1.png" /&#62;


"Reflection how beautiful what they have is, As the song goes on she realises all she needs is herself. now taking back their power.~” (from song 4 'My people’)
	Scene 04. 
Self reflection &#38;amp; Self love
in Real world


 &#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0cf3df4d0c9719bc3582a6372c64364f9ac11cd2588e40f684586fe643b49faa/DSC00417-1.png" data-mid="168935711" border="0"  src="https://freight.cargo.site/w/1000/i/0cf3df4d0c9719bc3582a6372c64364f9ac11cd2588e40f684586fe643b49faa/DSC00417-1.png" /&#62;&#60;img width="2652" height="3976" width_o="2652" height_o="3976" data-src="https://freight.cargo.site/t/original/i/4698455516fb3c7ca54e76407d1a72b9be7f2a3d53689094f00bc2687a51b7df/_DSC4199-1.png" data-mid="168935703" border="0"  src="https://freight.cargo.site/w/1000/i/4698455516fb3c7ca54e76407d1a72b9be7f2a3d53689094f00bc2687a51b7df/_DSC4199-1.png" /&#62;
	

At the end of this process, she can see herself one step more mature. She is wearing all those contradictory emotions. She accepts all the romantic feelings and sadness that the fantasy gave her without turning away. From happy emotions to sad emotions in a surreal world, it was a necessary element for growth in the real world. These chrome flowers symbolise reflection and her strong heart.


SpotifyThe video&#38;nbsp;of flowers blooming&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c5d731147c280ee06565ee0de4bb3f70be775e71ca5d9b31422298c56fbd1164/Spotify-Treatment.png" data-mid="168938511" border="0"  src="https://freight.cargo.site/w/1000/i/c5d731147c280ee06565ee0de4bb3f70be775e71ca5d9b31422298c56fbd1164/Spotify-Treatment.png" /&#62;

NFT collectionAn exclusive Cherry Club NFT Collection for TYSON Fans to get early access to concert tickets and after parties etc.
&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3d6e07d9450298f6b07717e7e571b2f9b3b5d21832efa5c72338d3700a4d4032/H_Flower1-6.png" data-mid="168939054" border="0"  src="https://freight.cargo.site/w/1000/i/3d6e07d9450298f6b07717e7e571b2f9b3b5d21832efa5c72338d3700a4d4032/H_Flower1-6.png" /&#62;
&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8b87bbc8e296db84dd8f3eeade224b921e3a6ea80f4292c137af66492896afb9/H_Heart-petal1-2.png" data-mid="168939056" border="0"  src="https://freight.cargo.site/w/1000/i/8b87bbc8e296db84dd8f3eeade224b921e3a6ea80f4292c137af66492896afb9/H_Heart-petal1-2.png" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/891900ab472a2c16efedd47167dcaf94336ce827e801218f5a2020d6213a85b3/cherry_gif.gif" data-mid="168926579" border="0"  src="https://freight.cargo.site/w/1000/i/891900ab472a2c16efedd47167dcaf94336ce827e801218f5a2020d6213a85b3/cherry_gif.gif" /&#62;
&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1fe8aac5beb28527d30ab11eac6b7e2a2627f0cb26fb085ab2ce1ae4c3fa8f6b/TYSON_Hands_s.png" data-mid="168928841" border="0"  src="https://freight.cargo.site/w/1000/i/1fe8aac5beb28527d30ab11eac6b7e2a2627f0cb26fb085ab2ce1ae4c3fa8f6b/TYSON_Hands_s.png" /&#62;
&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8c1f41216bb6394aa09a63b5e21bc8265ffa6bd0dc100ed27c47af1140034942/TYSON_logo-with-cloud_2.png" data-mid="168920896" border="0"  src="https://freight.cargo.site/w/1000/i/8c1f41216bb6394aa09a63b5e21bc8265ffa6bd0dc100ed27c47af1140034942/TYSON_logo-with-cloud_2.png" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c008e68672b6dcdde914bd5e7079a74d8604fe69a8f68f3c2d6889890cfb4860/Artboard-2.png" data-mid="168939357" border="0"  src="https://freight.cargo.site/w/1000/i/c008e68672b6dcdde914bd5e7079a74d8604fe69a8f68f3c2d6889890cfb4860/Artboard-2.png" /&#62;
&#60;img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a06b9a945ab9f0077476002b3f7e82724cc5e58da9e7e85eceb606fb776eaee5/H_Flower1-5.png" data-mid="168939177" border="0"  src="https://freight.cargo.site/w/1000/i/a06b9a945ab9f0077476002b3f7e82724cc5e58da9e7e85eceb606fb776eaee5/H_Flower1-5.png" /&#62;
&#60;img width="1788" height="1788" width_o="1788" height_o="1788" data-src="https://freight.cargo.site/t/original/i/1223c19d049d88605744fda99273c3f4d732643cd0b4cfb6324db1127aa77ffa/Artboard-Copy-10.png" data-mid="168938620" border="0"  src="https://freight.cargo.site/w/1000/i/1223c19d049d88605744fda99273c3f4d732643cd0b4cfb6324db1127aa77ffa/Artboard-Copy-10.png" /&#62;
&#60;img width="1788" height="1788" width_o="1788" height_o="1788" data-src="https://freight.cargo.site/t/original/i/39ce0d99ef8dfd22ade0de31506775b4009f5e4bc7a20fb3e38216b6399f5064/Artboard-Copy-5.png" data-mid="168938617" border="0"  src="https://freight.cargo.site/w/1000/i/39ce0d99ef8dfd22ade0de31506775b4009f5e4bc7a20fb3e38216b6399f5064/Artboard-Copy-5.png" /&#62;
&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ea2144d8a81179efa5bb14531f8376e164830b600e5dd3a288515fdd89c392a0/TYSON_Hand.png" data-mid="168934544" border="0"  src="https://freight.cargo.site/w/1000/i/ea2144d8a81179efa5bb14531f8376e164830b600e5dd3a288515fdd89c392a0/TYSON_Hand.png" /&#62;
&#60;img width="1788" height="1788" width_o="1788" height_o="1788" data-src="https://freight.cargo.site/t/original/i/0541e38bb98ffc22765a68641e39fac0fad8dd62567b15976c07593668ac57ff/Artboard-Copy-6.png" data-mid="168938618" border="0"  src="https://freight.cargo.site/w/1000/i/0541e38bb98ffc22765a68641e39fac0fad8dd62567b15976c07593668ac57ff/Artboard-Copy-6.png" /&#62;
&#60;img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e6f70d3651abd01df24e5cc8048d9db35381733735f8884999ae650e79167055/H_HeartPetal1-2.png" data-mid="168939440" border="0"  src="https://freight.cargo.site/w/1000/i/e6f70d3651abd01df24e5cc8048d9db35381733735f8884999ae650e79167055/H_HeartPetal1-2.png" /&#62;


Metaverse website&#38;nbsp; &#38;nbsp;&#38;nbsp;
	
	This is an interactive website where users can directly experience and explore the album's overall story through the website's UIUX. When users click each element of the land, it will be connected to an external link(social media, official website, etc.).Would you like to enter the Illusion of Love land?︎click


&#60;img width="1590" height="890" width_o="1590" height_o="890" data-src="https://freight.cargo.site/t/original/i/a7181c1e6e4f26475bcd877c4948acb4717e70157c8d70c82073ddf07d560fca/Artboard-39.png" data-mid="168946319" border="0"  src="https://freight.cargo.site/w/1000/i/a7181c1e6e4f26475bcd877c4948acb4717e70157c8d70c82073ddf07d560fca/Artboard-39.png" /&#62;


&#60;img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/89b9b774d1c10acae76a698892fc4b09bf7f5c69a7c6d21999435ba3d6e3fca5/ch1.png" data-mid="168947113" border="0"  src="https://freight.cargo.site/w/1000/i/89b9b774d1c10acae76a698892fc4b09bf7f5c69a7c6d21999435ba3d6e3fca5/ch1.png" /&#62;
&#60;img width="532" height="963" width_o="532" height_o="963" data-src="https://freight.cargo.site/t/original/i/0ff5fa869235a914ff9df8d15111727344d569bc33a35533d78925c75b998402/ch3.png" data-mid="168947194" border="0"  src="https://freight.cargo.site/w/532/i/0ff5fa869235a914ff9df8d15111727344d569bc33a35533d78925c75b998402/ch3.png" /&#62;
&#60;img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/54519781334226a4b787b02d25d6fda39c1c85a96d6b8bbcbea3764adcfc37a3/ch2.png" data-mid="168947114" border="0"  src="https://freight.cargo.site/w/1000/i/54519781334226a4b787b02d25d6fda39c1c85a96d6b8bbcbea3764adcfc37a3/ch2.png" /&#62;


	It is an avatar corresponding to each land. The concept is for users to decorate their avatars and communicate with them while walking around the website.
	

Merchandise
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ff802f73b0143bea7777a1cb000292bf1a0a2aaace7175bf8a5ad28e5f886ddb/snowglobemain1920_1080-copy.png" data-mid="168947291" border="0"  src="https://freight.cargo.site/w/1000/i/ff802f73b0143bea7777a1cb000292bf1a0a2aaace7175bf8a5ad28e5f886ddb/snowglobemain1920_1080-copy.png" /&#62;It is a snowball with each land. Each snowball expresses each emotion with sparkling and fantastic particles.

&#60;img width="2500" height="1500" width_o="2500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6be49b4d6e648842ab5a81ce4cf5146f1c2b3f3cd2958150a4dc16ec2e1ba34c/mar.png" data-mid="168947297" border="0"  src="https://freight.cargo.site/w/1000/i/6be49b4d6e648842ab5a81ce4cf5146f1c2b3f3cd2958150a4dc16ec2e1ba34c/mar.png" /&#62;It is a perfume that embodies each emotion. Each perfume has a scent that is based on emotion.
On the far left is 'Falling in Love', in the middle is 'Heartbreaking', and on the right is 'Self-Love'.
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a5f0643976780e1dc6832520584868dd99d9a43192f0615586671138c76c6429/tarot-card1920_1080.png" data-mid="168947292" border="0"  src="https://freight.cargo.site/w/1000/i/a5f0643976780e1dc6832520584868dd99d9a43192f0615586671138c76c6429/tarot-card1920_1080.png" /&#62;People in love want to know the future. It is a tarot card that can foretell the future.

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a1671c39d85f3647d1807dd1ff979dc28ebc7f259c4007f6c8d82b14010479c9/soap.png" data-mid="168947317" border="0"  src="https://freight.cargo.site/w/1000/i/a1671c39d85f3647d1807dd1ff979dc28ebc7f259c4007f6c8d82b14010479c9/soap.png" /&#62;Translucent soap that can get the cherry, the fruit of love, the more you use it.&#38;nbsp;


Process

&#60;img width="1756" height="595" width_o="1756" height_o="595" data-src="https://freight.cargo.site/t/original/i/c526406f63c666d70ca05ed0c5456f3452c072a3adf759cd5a150a230dd878c0/Artboard-23.png" data-mid="168923730" border="0"  src="https://freight.cargo.site/w/1000/i/c526406f63c666d70ca05ed0c5456f3452c072a3adf759cd5a150a230dd878c0/Artboard-23.png" /&#62;
&#60;img width="1671" height="768" width_o="1671" height_o="768" data-src="https://freight.cargo.site/t/original/i/cda9b07bda102009a4e817aca1503025eaf4c9443fad3a662a0a9ef12694cafb/Artboard-24.png" data-mid="168947765" border="0"  src="https://freight.cargo.site/w/1000/i/cda9b07bda102009a4e817aca1503025eaf4c9443fad3a662a0a9ef12694cafb/Artboard-24.png" /&#62;

	
&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e74a1b122c43a5c8c9f02ff4a1aefeed9b10df70b81aedc6290e2129ac654eb5/H_HeartPetal2.png" data-mid="168947659" border="0"  src="https://freight.cargo.site/w/1000/i/e74a1b122c43a5c8c9f02ff4a1aefeed9b10df70b81aedc6290e2129ac654eb5/H_HeartPetal2.png" /&#62;
&#60;img width="611" height="450" width_o="611" height_o="450" data-src="https://freight.cargo.site/t/original/i/0b3075093ccba7643bdbbec53fb9992c2135e0eeec9c1dbfe64538368b867d3f/Artboard-48.png" data-mid="168947649" border="0"  src="https://freight.cargo.site/w/611/i/0b3075093ccba7643bdbbec53fb9992c2135e0eeec9c1dbfe64538368b867d3f/Artboard-48.png" /&#62;

	
	︎&#38;nbsp; &#38;nbsp;CREATIVE &#38;amp; ART DIRECTION, PHOTOGRAPHY, BRANDING, 3D
	ART DIRECTION ︎︎︎ HARRIE YOO,&#38;nbsp;JIWON HUH, SENA HYOSUN PARK, HAIF ALHARTHY,&#38;nbsp;CHANDNI JAIN
PHOTOGRAPHY ︎︎︎ HARRIE YOO, CHANDNI JAIN
3D ︎︎︎ HARRIE YOO
UIUX, WEB DESIGN ︎︎︎ JIWON HUH,&#38;nbsp;SENA HYOSUN PARK, HAIF ALHARTHYMODEL ︎︎︎ SELINA MOUSSAMUA ︎︎︎ MIA BECKHELLING
&#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>TWV</title>
				
		<link>https://harrieyoo.com/TWV</link>

		<pubDate>Thu, 14 Apr 2022 19:45:10 +0000</pubDate>

		<dc:creator>harrieyoo</dc:creator>

		<guid isPermaLink="true">https://harrieyoo.com/TWV</guid>

		<description>
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bf07466e7c52b0f8e0668e1d405ab1c7f75844f9ef5e5e037eeaaa704209648b/wab_00.png" data-mid="139667688" border="0"  src="https://freight.cargo.site/w/1000/i/bf07466e7c52b0f8e0668e1d405ab1c7f75844f9ef5e5e037eeaaa704209648b/wab_00.png" /&#62;
&#60;img width="1920" height="1600" width_o="1920" height_o="1600" data-src="https://freight.cargo.site/t/original/i/92d3b7f0e2a24f26dbc913df28e5788572fdbf4c2fbfafa4b9695fc84aa9d775/wab_01.png" data-mid="139667689" border="0"  src="https://freight.cargo.site/w/1000/i/92d3b7f0e2a24f26dbc913df28e5788572fdbf4c2fbfafa4b9695fc84aa9d775/wab_01.png" /&#62;

&#60;img width="1920" height="790" width_o="1920" height_o="790" data-src="https://freight.cargo.site/t/original/i/a6f390f270d0b16c0f850c605c4604fa8ed9e176a150c87317da9de6481a8ca6/wab_02.png" data-mid="139667690" border="0"  src="https://freight.cargo.site/w/1000/i/a6f390f270d0b16c0f850c605c4604fa8ed9e176a150c87317da9de6481a8ca6/wab_02.png" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f3a920f7a23df4a020fcfece758b85776431c4fab9f5a66ccdaaf8093e90a871/wab_03_low.gif" data-mid="139671342" border="0"  src="https://freight.cargo.site/w/1000/i/f3a920f7a23df4a020fcfece758b85776431c4fab9f5a66ccdaaf8093e90a871/wab_03_low.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8c7cd1396842d01d2725c84066c5c338bb97a5ad1661a8ec5bbad02fb2e4a0ed/wab_04.gif" data-mid="139667854" border="0"  src="https://freight.cargo.site/w/1000/i/8c7cd1396842d01d2725c84066c5c338bb97a5ad1661a8ec5bbad02fb2e4a0ed/wab_04.gif" /&#62;
&#60;img width="1920" height="720" width_o="1920" height_o="720" data-src="https://freight.cargo.site/t/original/i/a3199318e93770bf0588b7bc7f366ff5485c8d62d50aed9e07f343727a9a232d/wab_05.png" data-mid="139668147" border="0"  src="https://freight.cargo.site/w/1000/i/a3199318e93770bf0588b7bc7f366ff5485c8d62d50aed9e07f343727a9a232d/wab_05.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ed3957242d5b5cf8c4d80abe7045d4da0feb412e38bf2ef114bc582b0e47b943/wab_06.png" data-mid="139668148" border="0"  src="https://freight.cargo.site/w/1000/i/ed3957242d5b5cf8c4d80abe7045d4da0feb412e38bf2ef114bc582b0e47b943/wab_06.png" /&#62;
&#60;img width="1920" height="1097" width_o="1920" height_o="1097" data-src="https://freight.cargo.site/t/original/i/8051b2a3f6442b0fb050aa374d73581f03621fe975bb9b007c076f89a5ac4356/wab_07.png" data-mid="139668150" border="0"  src="https://freight.cargo.site/w/1000/i/8051b2a3f6442b0fb050aa374d73581f03621fe975bb9b007c076f89a5ac4356/wab_07.png" /&#62;
&#60;img width="1920" height="1097" width_o="1920" height_o="1097" data-src="https://freight.cargo.site/t/original/i/2cca8cc2dfc2cc78cd8c7e2dd3a372431de801a398d242d127aabb9dd8311226/wab_08.png" data-mid="139668152" border="0"  src="https://freight.cargo.site/w/1000/i/2cca8cc2dfc2cc78cd8c7e2dd3a372431de801a398d242d127aabb9dd8311226/wab_08.png" /&#62;
&#60;img width="1920" height="2040" width_o="1920" height_o="2040" data-src="https://freight.cargo.site/t/original/i/b83dfdc2f361aa34c51f2fe23d4143f2eab6320fe33ce3515ea65b8957ea3a25/wab_09.png" data-mid="139668153" border="0"  src="https://freight.cargo.site/w/1000/i/b83dfdc2f361aa34c51f2fe23d4143f2eab6320fe33ce3515ea65b8957ea3a25/wab_09.png" /&#62;
&#60;img width="1920" height="600" width_o="1920" height_o="600" data-src="https://freight.cargo.site/t/original/i/dded7e2dbb245bfab3a6e01fde219f94384e7e99d9f3743b65a51127f46a7611/wab_10.png" data-mid="139668154" border="0"  src="https://freight.cargo.site/w/1000/i/dded7e2dbb245bfab3a6e01fde219f94384e7e99d9f3743b65a51127f46a7611/wab_10.png" /&#62;
&#60;img width="1920" height="950" width_o="1920" height_o="950" data-src="https://freight.cargo.site/t/original/i/2a8d47157e63aeace8f00e248df139c257bdfe2dcafaab0b7d9bb2a8045e209f/wab_11.png" data-mid="139668573" border="0"  src="https://freight.cargo.site/w/1000/i/2a8d47157e63aeace8f00e248df139c257bdfe2dcafaab0b7d9bb2a8045e209f/wab_11.png" /&#62;
&#60;img width="1920" height="1400" width_o="1920" height_o="1400" data-src="https://freight.cargo.site/t/original/i/275297a4d3ad1b7e0f9919caf6b5e3b433a0f9ecd077f00970c5cf82365e4d07/wab_12.gif" data-mid="139668587" border="0"  src="https://freight.cargo.site/w/1000/i/275297a4d3ad1b7e0f9919caf6b5e3b433a0f9ecd077f00970c5cf82365e4d07/wab_12.gif" /&#62;
&#60;img width="1920" height="300" width_o="1920" height_o="300" data-src="https://freight.cargo.site/t/original/i/1dbb46079414fb6ff6ca7025d98e1acdcce6302e47056e87074721fa844487eb/wab_13.png" data-mid="139668589" border="0"  src="https://freight.cargo.site/w/1000/i/1dbb46079414fb6ff6ca7025d98e1acdcce6302e47056e87074721fa844487eb/wab_13.png" /&#62;
&#60;img width="1920" height="1439" width_o="1920" height_o="1439" data-src="https://freight.cargo.site/t/original/i/71bd5142614bf3b30d5e391a8ceaa974029ca5785b3a836142da8ff5c8cdf95f/wab_14.png" data-mid="139668592" border="0"  src="https://freight.cargo.site/w/1000/i/71bd5142614bf3b30d5e391a8ceaa974029ca5785b3a836142da8ff5c8cdf95f/wab_14.png" /&#62;
&#60;img width="1920" height="1097" width_o="1920" height_o="1097" data-src="https://freight.cargo.site/t/original/i/b8a8cbc8c1b599bbf89ee35499ee76a6392d122e6519335eaf9369d84ebe9b15/wab_15.png" data-mid="139668594" border="0"  src="https://freight.cargo.site/w/1000/i/b8a8cbc8c1b599bbf89ee35499ee76a6392d122e6519335eaf9369d84ebe9b15/wab_15.png" /&#62;
&#60;img width="1920" height="1212" width_o="1920" height_o="1212" data-src="https://freight.cargo.site/t/original/i/87ddb0e22a4e4d676eb4885fe663b312a694ec4872784e0ffb8638326b0abb53/wab_16.png" data-mid="139668616" border="0"  src="https://freight.cargo.site/w/1000/i/87ddb0e22a4e4d676eb4885fe663b312a694ec4872784e0ffb8638326b0abb53/wab_16.png" /&#62;
&#60;img width="1920" height="300" width_o="1920" height_o="300" data-src="https://freight.cargo.site/t/original/i/6b691b7e6836d039fb41640e6dc501211741c3c1a6957a0d84c824dcfec4e5be/wab_17.png" data-mid="139668617" border="0"  src="https://freight.cargo.site/w/1000/i/6b691b7e6836d039fb41640e6dc501211741c3c1a6957a0d84c824dcfec4e5be/wab_17.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7be95593b17a3bb08824a6cf89c155c4d095f03c1046348e36ba1943f5b6b247/wab_18.png" data-mid="139668618" border="0"  src="https://freight.cargo.site/w/1000/i/7be95593b17a3bb08824a6cf89c155c4d095f03c1046348e36ba1943f5b6b247/wab_18.png" /&#62;
&#60;img width="1920" height="1097" width_o="1920" height_o="1097" data-src="https://freight.cargo.site/t/original/i/6287c841c813f6afe52b442b2fe7003da1b97b2c82f1631084aac1573f0ec19d/wab_19.png" data-mid="139668619" border="0"  src="https://freight.cargo.site/w/1000/i/6287c841c813f6afe52b442b2fe7003da1b97b2c82f1631084aac1573f0ec19d/wab_19.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/37bc939a9af2ef0644569cbc5c320b782953aa5e19dc96a7d7968227ba0b91c2/wab_20.png" data-mid="139668620" border="0"  src="https://freight.cargo.site/w/1000/i/37bc939a9af2ef0644569cbc5c320b782953aa5e19dc96a7d7968227ba0b91c2/wab_20.png" /&#62;
&#60;img width="1920" height="300" width_o="1920" height_o="300" data-src="https://freight.cargo.site/t/original/i/644981666224cda0727e32d72abbcc97bf78d7c7714d6882faca136056aace6e/wab_21.png" data-mid="139668690" border="0"  src="https://freight.cargo.site/w/1000/i/644981666224cda0727e32d72abbcc97bf78d7c7714d6882faca136056aace6e/wab_21.png" /&#62;
&#60;img width="1920" height="1500" width_o="1920" height_o="1500" data-src="https://freight.cargo.site/t/original/i/2cea4b7b7cb0b3b98ed5d6f5ee72ec4fef4db8bb95b8792e334f72e81c6735be/wab_22.png" data-mid="139668691" border="0"  src="https://freight.cargo.site/w/1000/i/2cea4b7b7cb0b3b98ed5d6f5ee72ec4fef4db8bb95b8792e334f72e81c6735be/wab_22.png" /&#62;
&#60;img width="1920" height="1068" width_o="1920" height_o="1068" data-src="https://freight.cargo.site/t/original/i/05302cfac6accc09402083a78c0c62ff2cac70147049bc81760ff50e15db5902/wab_23.png" data-mid="139668692" border="0"  src="https://freight.cargo.site/w/1000/i/05302cfac6accc09402083a78c0c62ff2cac70147049bc81760ff50e15db5902/wab_23.png" /&#62;
&#60;img width="1920" height="600" width_o="1920" height_o="600" data-src="https://freight.cargo.site/t/original/i/aa7e1bff17e568a0b8318633fd7ef44e29abd55e87a16c04f4fd99d35e1b61fe/wab_24.png" data-mid="139668693" border="0"  src="https://freight.cargo.site/w/1000/i/aa7e1bff17e568a0b8318633fd7ef44e29abd55e87a16c04f4fd99d35e1b61fe/wab_24.png" /&#62;
&#60;img width="1920" height="1097" width_o="1920" height_o="1097" data-src="https://freight.cargo.site/t/original/i/56a842e9c738aa15567e15df15a6b23664deee8cfe2ec0a9db75348be8e703e3/wab_25.png" data-mid="139668694" border="0"  src="https://freight.cargo.site/w/1000/i/56a842e9c738aa15567e15df15a6b23664deee8cfe2ec0a9db75348be8e703e3/wab_25.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bfc2b037fdd6873019d45797296e4c9d80d21a0f74f2275ada36b4e849972c41/wab_26.png" data-mid="139668715" border="0"  src="https://freight.cargo.site/w/1000/i/bfc2b037fdd6873019d45797296e4c9d80d21a0f74f2275ada36b4e849972c41/wab_26.png" /&#62;
&#60;img width="2100" height="1250" width_o="2100" height_o="1250" data-src="https://freight.cargo.site/t/original/i/15c9564abf43f69b3bd9e1051b6883b2806064a42fb78db818c5af102115ad52/wab_27.png" data-mid="139668716" border="0"  src="https://freight.cargo.site/w/1000/i/15c9564abf43f69b3bd9e1051b6883b2806064a42fb78db818c5af102115ad52/wab_27.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1de1865d518fb55f7bb75cc3aa69668875eab8487f6d1f70c468582be0781e83/wab_28.png" data-mid="139668717" border="0"  src="https://freight.cargo.site/w/1000/i/1de1865d518fb55f7bb75cc3aa69668875eab8487f6d1f70c468582be0781e83/wab_28.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4df56efca85ed17644b73c5bd15baf641a1f24413e214fd71ca608e298ea72e5/wab_29.png" data-mid="139668718" border="0"  src="https://freight.cargo.site/w/1000/i/4df56efca85ed17644b73c5bd15baf641a1f24413e214fd71ca608e298ea72e5/wab_29.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e7cab5d9f3ca2c5478cffb68f6c65690d683155ae0cdb9e988d4a723c10435b3/wab_30.png" data-mid="139668719" border="0"  src="https://freight.cargo.site/w/1000/i/e7cab5d9f3ca2c5478cffb68f6c65690d683155ae0cdb9e988d4a723c10435b3/wab_30.png" /&#62;
&#60;img width="1920" height="600" width_o="1920" height_o="600" data-src="https://freight.cargo.site/t/original/i/f16b0d2b3f66fe37a2b956e43ede0ae57417eb8304ad0467bb9a846e2d8a7594/wab_31.png" data-mid="139668665" border="0"  src="https://freight.cargo.site/w/1000/i/f16b0d2b3f66fe37a2b956e43ede0ae57417eb8304ad0467bb9a846e2d8a7594/wab_31.png" /&#62;


	Tencent Video Project WE ARE BLAZING Brand Identity

Brand Identity design for a music band competition online show produced by Tencent video.


	︎ &#38;nbsp;&#38;nbsp; BRAND DESIGN, VISUAL IDENTITY

	CREATIVE DIRECTOR ︎︎︎ DANIEL KIMBRAND DESIGNER ︎︎︎ HARRIE YOO, MINJAE BAEKLOGOTYPE DESIGNER ︎︎︎ LIU GANG


</description>
		
	</item>
		
		
	<item>
		<title>MIMOOLS</title>
				
		<link>https://harrieyoo.com/MIMOOLS</link>

		<pubDate>Fri, 12 Mar 2021 19:17:36 +0000</pubDate>

		<dc:creator>harrieyoo</dc:creator>

		<guid isPermaLink="true">https://harrieyoo.com/MIMOOLS</guid>

		<description>&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d5046d6cd7012f96b640c8dc20a8e5f90c9accfd4d4ce71b1a5c5cb0b0776607/MIMOOLS_Thumbnail_myhome_1920.png" data-mid="101873690" border="0"  src="https://freight.cargo.site/w/1000/i/d5046d6cd7012f96b640c8dc20a8e5f90c9accfd4d4ce71b1a5c5cb0b0776607/MIMOOLS_Thumbnail_myhome_1920.png" /&#62;

	
MIMOOLS Brand Identity Design (COMING SOON)

MIMOOLS creates small pleasures to meet everywhere.
MIMOOLS reminds us the existence of small things around our lives and suggests a lifestyle with them all the time. It is a living fabric brand that delivers happiness through warm handmade fabric products and comforts today's hard work.


	︎&#38;nbsp; &#38;nbsp;BRAND DESIGN, VISUAL IDENTITY

</description>
		
	</item>
		
		
	<item>
		<title>BuildingBodyBlock</title>
				
		<link>https://harrieyoo.com/BuildingBodyBlock</link>

		<pubDate>Sun, 12 Mar 2023 00:53:16 +0000</pubDate>

		<dc:creator>harrieyoo</dc:creator>

		<guid isPermaLink="true">https://harrieyoo.com/BuildingBodyBlock</guid>

		<description>
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/ef6169d7e4e09b9f095dc7cedfd808c7cc43fc92cb7d9a10550fdc5283d5a206/bbb_tumbnail_myweb_2.png" data-mid="171805262" border="0"  src="https://freight.cargo.site/w/1000/i/ef6169d7e4e09b9f095dc7cedfd808c7cc43fc92cb7d9a10550fdc5283d5a206/bbb_tumbnail_myweb_2.png" /&#62;


	Building Body Block


	6-11 years old is the age at which the body begins to object (Perez, 2016) , and toy dolls play a significant role in shaping that perception.However, conventional dolls are often skinny and light-skinned, and lack a variety of shapes and skin tones.
All human beings in real life have different shapes, proportions, colors, and forms.Building body blocks are toys that help children understand that everybody has a different shape and color. The various body blocks are designed based on the skin color and shape of a real human body.Through creative activities that randomly combine various body parts, children can expand their awareness of the human body instead of having preconceived notions about physical characteristics based on gender and race.

	
&#60;img width="1968" height="1962" width_o="1968" height_o="1962" data-src="https://freight.cargo.site/t/original/i/57748f1da8c143bde32a83e673e8d6afcf6a27ea32ae342dc43d4e6690c10a2a/Screenshot-2022-01-28-at-11.33.33.png" data-mid="171804842" border="0"  src="https://freight.cargo.site/w/1000/i/57748f1da8c143bde32a83e673e8d6afcf6a27ea32ae342dc43d4e6690c10a2a/Screenshot-2022-01-28-at-11.33.33.png" /&#62;
&#60;img width="1964" height="1962" width_o="1964" height_o="1962" data-src="https://freight.cargo.site/t/original/i/872fbba30621d00105f718d7765d8faa5d39ddbb6efb7498d94ad03526feba80/Screenshot-2022-01-28-at-11.33.09.png" data-mid="171804839" border="0"  src="https://freight.cargo.site/w/1000/i/872fbba30621d00105f718d7765d8faa5d39ddbb6efb7498d94ad03526feba80/Screenshot-2022-01-28-at-11.33.09.png" /&#62;
&#60;img width="1966" height="1966" width_o="1966" height_o="1966" data-src="https://freight.cargo.site/t/original/i/28e403267b13b6f351b059e2ea5d028a6e9bd0f3f79954331f61eae252596973/Screenshot-2022-01-28-at-11.33.15.png" data-mid="171804840" border="0"  src="https://freight.cargo.site/w/1000/i/28e403267b13b6f351b059e2ea5d028a6e9bd0f3f79954331f61eae252596973/Screenshot-2022-01-28-at-11.33.15.png" /&#62;
&#60;img width="1966" height="1966" width_o="1966" height_o="1966" data-src="https://freight.cargo.site/t/original/i/4ad722781322ea1bdf307f3e8fdeab0b05db669ab44214fb1b4f1049fbbd36d1/Screenshot-2022-01-28-at-11.33.40.png" data-mid="171804843" border="0"  src="https://freight.cargo.site/w/1000/i/4ad722781322ea1bdf307f3e8fdeab0b05db669ab44214fb1b4f1049fbbd36d1/Screenshot-2022-01-28-at-11.33.40.png" /&#62;
&#60;img width="1962" height="1962" width_o="1962" height_o="1962" data-src="https://freight.cargo.site/t/original/i/76323f89418c295ddf8f221be34c363baf7cd35e9a018dad34caf01883adc190/Screenshot-2022-01-28-at-11.33.01.png" data-mid="171804838" border="0"  src="https://freight.cargo.site/w/1000/i/76323f89418c295ddf8f221be34c363baf7cd35e9a018dad34caf01883adc190/Screenshot-2022-01-28-at-11.33.01.png" /&#62;
&#60;img width="1966" height="1962" width_o="1966" height_o="1962" data-src="https://freight.cargo.site/t/original/i/62f8bbd113356557b9480fddcae0421dc094536e8a727b7e1026e4c15d93a174/Screenshot-2022-01-28-at-11.33.23.png" data-mid="171804841" border="0"  src="https://freight.cargo.site/w/1000/i/62f8bbd113356557b9480fddcae0421dc094536e8a727b7e1026e4c15d93a174/Screenshot-2022-01-28-at-11.33.23.png" /&#62;


&#60;img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/7155ec95e24d6ecd056a4f98e91ee56c4ab9b94590a3ef25d0641e893aef8d85/barbie-fb.jpeg" data-mid="171338460" border="0"  src="https://freight.cargo.site/w/1000/i/7155ec95e24d6ecd056a4f98e91ee56c4ab9b94590a3ef25d0641e893aef8d85/barbie-fb.jpeg" /&#62;

	
What kind of body shape and skin color do children mainly learn through dolls?

The bodies of girls and boys are not clearly differentiated. 
What are the benefits of learning through dolls that highlight the physical differences 
between 
adult females and males before children experience changes in their own bodies?

	
PROBLEM 1. LACK OF VARIOUS BODY TYPES AND NEGATIVE EFFECTS OF ULTRA-THIN DOLLS

Dolls with unrealistically skinny bodies lead to the development of thin body anomalies and internalization of body dissatisfaction in young girls. It also causes eating disorders and depression. (Sherman, Zurbriggen 2014)
Girls who played with ultra-thin dolls were more dissatisfied with their stature than girls who played with curved dolls. (Jellineka, Myers and Keller 2016)
Playing with realistic dolls after playing with extremely thin dolls did not counteract those effects. (Boothroyd, Tovée and Evans 2021)

	PROBLEM 2. LACK OF VARIOUS SKIN COLORS

Compared to dolls with white skin and straight blonde hair, dolls of other skin colors are not enough. Children may feel that their skin should be brighter like their dolls.


	&#60;img width="794" height="596" width_o="794" height_o="596" data-src="https://freight.cargo.site/t/original/i/8fb8a99c72748a852c242b23dbc0b780e4c6c3adf566929745e3dece888b01cb/ed8c9504d35741a6a1473f230710821b.jpeg" data-mid="171837152" border="0" data-scale="97.5" src="https://freight.cargo.site/w/794/i/8fb8a99c72748a852c242b23dbc0b780e4c6c3adf566929745e3dece888b01cb/ed8c9504d35741a6a1473f230710821b.jpeg" /&#62;


	&#60;img width="828" height="386" width_o="828" height_o="386" data-src="https://freight.cargo.site/t/original/i/0c8a0e7864bc64e9ce75175b13365bac2fd60a8bb512bdb0d7b8cb36c719cd3f/graphic_j_jisys-2014-0098_fig_001.jpg" data-mid="171837825" border="0" data-scale="94" src="https://freight.cargo.site/w/828/i/0c8a0e7864bc64e9ce75175b13365bac2fd60a8bb512bdb0d7b8cb36c719cd3f/graphic_j_jisys-2014-0098_fig_001.jpg" /&#62;
	Form of body block was inspired by the color of human skin, the color of wood and the shape of the pebbles. Trees have different colors depending on the environment, and shape of pebble is changed depending on the environment. I thought human's body is similar with them as a part of nature.


&#60;img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/a8e670b91735dd7bcd5f64e7a27608cf74376c69d3759959738e588f22c6ac47/Untitled_Artwork-copy.png" data-mid="171805450" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/a8e670b91735dd7bcd5f64e7a27608cf74376c69d3759959738e588f22c6ac47/Untitled_Artwork-copy.png" /&#62;

	I wanted to create body parts that were ambiguous to distinguish between body and head, female and male. Body blocks are designed in an ambiguous form to allow as many different combinations as possible.
	

	PROCESS


&#60;img width="1552" height="1230" width_o="1552" height_o="1230" data-src="https://freight.cargo.site/t/original/i/70067e664f4efb1764a0de6050de634dc71f8ca202b13250007128e9f3666a80/Screenshot-2023-03-15-at-20.43.36.png" data-mid="171805584" border="0"  src="https://freight.cargo.site/w/1000/i/70067e664f4efb1764a0de6050de634dc71f8ca202b13250007128e9f3666a80/Screenshot-2023-03-15-at-20.43.36.png" /&#62;
&#60;img width="1326" height="1632" width_o="1326" height_o="1632" data-src="https://freight.cargo.site/t/original/i/678048f80b062d32e7848a1ff5eee0f7763ffa0ec58c5827b323f1a4136f472b/Screenshot-2023-03-15-at-20.44.53.png" data-mid="171805693" border="0"  src="https://freight.cargo.site/w/1000/i/678048f80b062d32e7848a1ff5eee0f7763ffa0ec58c5827b323f1a4136f472b/Screenshot-2023-03-15-at-20.44.53.png" /&#62;
&#60;img width="980" height="1314" width_o="980" height_o="1314" data-src="https://freight.cargo.site/t/original/i/7b9702a6c2b42b1cba71c8c15de784cef637a16906f14dd8698c539085129508/Screenshot-2023-03-15-at-20.55.12.png" data-mid="171812462" border="0"  src="https://freight.cargo.site/w/980/i/7b9702a6c2b42b1cba71c8c15de784cef637a16906f14dd8698c539085129508/Screenshot-2023-03-15-at-20.55.12.png" /&#62;
&#60;img width="952" height="1278" width_o="952" height_o="1278" data-src="https://freight.cargo.site/t/original/i/2d730288805fa6d6541e1efa373f9d877ec066b5f07571f67d3f28eccad7694e/Screenshot-2023-03-15-at-20.55.56.png" data-mid="171812477" border="0"  src="https://freight.cargo.site/w/952/i/2d730288805fa6d6541e1efa373f9d877ec066b5f07571f67d3f28eccad7694e/Screenshot-2023-03-15-at-20.55.56.png" /&#62;
&#60;img width="950" height="1286" width_o="950" height_o="1286" data-src="https://freight.cargo.site/t/original/i/931e6200c34e6647fcd54b5e040e1c9132ba14881e85816924e95a151c288a68/Screenshot-2023-03-15-at-20.55.33.png" data-mid="171812467" border="0"  src="https://freight.cargo.site/w/950/i/931e6200c34e6647fcd54b5e040e1c9132ba14881e85816924e95a151c288a68/Screenshot-2023-03-15-at-20.55.33.png" /&#62;
&#60;img width="962" height="1286" width_o="962" height_o="1286" data-src="https://freight.cargo.site/t/original/i/b4ee3c7a4aba346d4a0b7644515331b11673e6ea5dd358e425918c69d67e37f0/Screenshot-2023-03-15-at-20.55.43.png" data-mid="171812470" border="0"  src="https://freight.cargo.site/w/962/i/b4ee3c7a4aba346d4a0b7644515331b11673e6ea5dd358e425918c69d67e37f0/Screenshot-2023-03-15-at-20.55.43.png" /&#62;


︎&#38;nbsp; &#38;nbsp;PRODUCT DESIGN, ART DIRECTION, VISUAL IDENTITY, 3D MODELING
</description>
		
	</item>
		
		
	<item>
		<title>ETIQA</title>
				
		<link>https://harrieyoo.com/ETIQA</link>

		<pubDate>Fri, 12 Mar 2021 18:06:42 +0000</pubDate>

		<dc:creator>harrieyoo</dc:creator>

		<guid isPermaLink="true">https://harrieyoo.com/ETIQA</guid>

		<description>
&#60;img width="1900" height="1535" width_o="1900" height_o="1535" data-src="https://freight.cargo.site/t/original/i/ba5df5a9e40ba49ce886dca29cf53ceac31234640c60b446c2a80dd936756df4/01.png" data-mid="101822293" border="0"  src="https://freight.cargo.site/w/1000/i/ba5df5a9e40ba49ce886dca29cf53ceac31234640c60b446c2a80dd936756df4/01.png" /&#62;

 
&#60;img width="1900" height="1068" width_o="1900" height_o="1068" data-src="https://freight.cargo.site/t/original/i/b50367754201523e8dee5c38dd0d0ab5a09cbcab9253e1b9753ca6e030c8f408/02.png" data-mid="101822294" border="0"  src="https://freight.cargo.site/w/1000/i/b50367754201523e8dee5c38dd0d0ab5a09cbcab9253e1b9753ca6e030c8f408/02.png" /&#62;
&#60;img width="1900" height="1068" width_o="1900" height_o="1068" data-src="https://freight.cargo.site/t/original/i/7ea12a2f11f3db2c81be5d07c5023c9feed4656930649b6d8bc3c17f8821e07c/03.png" data-mid="101822295" border="0"  src="https://freight.cargo.site/w/1000/i/7ea12a2f11f3db2c81be5d07c5023c9feed4656930649b6d8bc3c17f8821e07c/03.png" /&#62;
&#60;img width="1900" height="1998" width_o="1900" height_o="1998" data-src="https://freight.cargo.site/t/original/i/93ad671cd03aa9226acce80d379cf938312ce96bc1086ef73d48a85cb9793ecb/04.png" data-mid="101822296" border="0"  src="https://freight.cargo.site/w/1000/i/93ad671cd03aa9226acce80d379cf938312ce96bc1086ef73d48a85cb9793ecb/04.png" /&#62;

&#60;img width="1900" height="1583" width_o="1900" height_o="1583" data-src="https://freight.cargo.site/t/original/i/eb0b519ef98361b09a5e0d4ef9665dfaa353409cce9f9f9269945b5d32adec85/05.png" data-mid="101822297" border="0"  src="https://freight.cargo.site/w/1000/i/eb0b519ef98361b09a5e0d4ef9665dfaa353409cce9f9f9269945b5d32adec85/05.png" /&#62;

&#60;img width="1900" height="999" width_o="1900" height_o="999" data-src="https://freight.cargo.site/t/original/i/3e49686eaf573260ce7d2010e489f1b892fdd764c27aca1f24390f43a6745b00/06.png" data-mid="101822476" border="0"  src="https://freight.cargo.site/w/1000/i/3e49686eaf573260ce7d2010e489f1b892fdd764c27aca1f24390f43a6745b00/06.png" /&#62;
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	ETIQA Brand experience Design
&#38;nbsp; &#38;nbsp; ETIQA is a brand launched by "filt", a company specialized in manufacturing filters.It is a brand that is specialized in masks that enables you to enjoy 'clean air' comfortably, based on expertise in manufacturing high-efficiency filters and design suitable for Asian face types.We have developed a brand concept as 'Comfortable Breathing Ware' to convey a mask brand that provides clean and comfortable breathing. Based on brand concept, we defined three core values: 'Easy &#38;amp; Comfortable', 'Eco-Friendly', 'Etiquette'. ETIQA's logo is derived on clean air filtered through the mask filter. And ETIQA BLUE, typography, and graphic motif systems deliver clean and comfortable brand image.We Deliver ETIQA's identity through all design applications that consumers experience, such as packages, advertising, and the web.


	︎︎︎&#38;nbsp; &#38;nbsp; As a member of the branding team in PlusX, I participated in brand design, identity building.PlusX의 BX팀의 일원으로 브랜드 디자인, 아이덴티티 구축에 참여했습니다.
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