ANORMAL is a brand that has been researching inconvenience in daily life and providing solution using keywords for ‘scent’. We redefined ‘the afterimage of the scent’ to convey a brand value of ANORMAL, which aims to look at ordinary everyday life with a new perspective through scent and to remember it with a variety of senses.
    PlusX have built a differentiated key visual that creates unpredictable colors and patterns by increasing the portion of the image based on the scent, product naming and mood. It’s different to create a variety of interpretations and imagination for consumers from other brands because they convey the moods of the scent through abstract expression, but they do not lock themselves in specific images.
    The unique key visual and package design of ANORMAL conveys intuitively the mood of the fragrance. From calm and comfortable scent to unique scent, the five step mood numbers help you to understand the degree of unique scent.
ANORMAL which was emphasis on function because of selling online, can communicate consistently focusing on the scent of brand essence in all touch point through logo and overall visual elements.

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︎︎︎    As a member of the branding team in PlusX, I participated in brand design, identity development, motion graphics.
PlusX의 BX팀의 일원으로 브랜드 디자인, 아이덴티티 개발, 모션에 참여했습니다.