29CM is the online platform has the brand mission ‘Guide to better choice’. 29CM has been constructing its own look and feel, tone and manner to some degree from its various activities. Through this project, 29CM can maintain its heritage and at the same time, defining its own design essence more clearly – logo, color, typography, graphic motif, icon, photography, tone etc., – and applying them consistently, 29CM can complement its BX design’s perfection. 29CM’s symbol starts at platform and is made by 29CM’s unique, sophisticated sensitivity selecting goody, hearty and wacky brand. Flexible extension and usage of symbol delivers 29CM’s brandness.

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︎︎︎    As a member of the branding team in PlusX, I participated in brand identity design video.
PlusX의 BX팀의 일원으로 브랜드 아이덴티티 영상에 참여했습니다.