The Coming One is a joint project idol audition program between Tencent Video and Yjiji. In the primary phases, they made an attempt to set themselves apart, but they didn’t have a distinctive brand identity, and there was a lack of connectivity between each part of their program. A new brand strategy was needed to differentiate from existing audition shows and to emphasize the strengths of the label structure that allows participants to grow into a single brand.The Coming One will allow participants to show off their hidden talents and provides them an opportunity to clash each other without limiting their various values and possibilities.
The Coming One's graphic motifs express different talents that vary from one participant to another through a variety of circular patterns. They will have built up their original colors The graphic motifs will grow with the participants in line with the program, expressing the identity of various stages and helping the audience to understand the complexity of the show. The circular motifs can be used stand-aloneto express their talents and can be used as background elements to convey the overall brand image. Besides graphic motifs, the design essences are newly defined such as color, typeface, and photo tone, and applied them to various program contacts to express the consistency of the brand identity of The Coming One.

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︎︎︎    As a member of the branding team in PlusX, I participated in brand design, identity building, 3D, motion, and branding videos.
PlusX의 BX팀의 일원으로 브랜드 디자인, 아이덴티티 구축, 모션에 참여했습니다.