DOOTA (DOOTA duty-free/DOOTA mall) Brand experience Design Video
DOOTA, shopping mall brand that specializes in fashion, has expanded as a brand which is including various sub-brands, such as duty-free shop as well as shopping mall by attracting the duty-free business. DOOTA aims for the platform brand that provides more than just purchasing a product experience, discovering unique products and new brands and introducing it to customers.
Logotype of the master brand is expressed simple to embrace sub-brands that have variety characters. It imparts sub-brand's characteristics that adjusting thickness of the base line of the master brand. Visual Motif is started at 'Platform', brand characteristics of DOOTA. DOOTA Platform is a space which exists various products, contents and values, so it expresses identity of each customer who selects and purchases a product to suit their taste in the platform. Contents of DOOTA such as personality of customers which changes dynamically are expressed DOOTA’s graphic motif flexibly in imaginary grid. Sub-brands, which have variety characters themselves, are also applied to the grid system to maintain a consistency of brand identity and also expressed the expanded motif that contains a sub-brand's personality.
Logotype of the master brand is expressed simple to embrace sub-brands that have variety characters. It imparts sub-brand's characteristics that adjusting thickness of the base line of the master brand. Visual Motif is started at 'Platform', brand characteristics of DOOTA. DOOTA Platform is a space which exists various products, contents and values, so it expresses identity of each customer who selects and purchases a product to suit their taste in the platform. Contents of DOOTA such as personality of customers which changes dynamically are expressed DOOTA’s graphic motif flexibly in imaginary grid. Sub-brands, which have variety characters themselves, are also applied to the grid system to maintain a consistency of brand identity and also expressed the expanded motif that contains a sub-brand's personality.
︎︎︎ As a member of the branding team in PlusX, I participated in brand identity design video.
PlusX의 BX팀의 일원으로 브랜드 아이덴티티 영상에 참여했습니다.
PlusX
CREATIVE DIRECTOR ︎︎︎ SHIN MYUNGSUP, HUH SEUNGWON, BYUN SABUM
BX PLANNER ︎︎︎ IM TAESU, KIM MINKYUNG
BX DESIGNER ︎︎︎ LEE HYOJIN, KIM YURA
MOTION DESIGNER ︎︎︎ JOO WONSIK, YOO HYERI, KIM CHEOLHEE, KIM CHEONGSOO, KIM CHANGHWAN
UX PLANNER ︎︎︎ JEON YOOJIN, HAN SOYEON
UI DESIGNER ︎︎︎ CHIO BONGHO, JUNG HEE, JUNG HYEYOUNG